Sierra Moon Surf and Skate

Sierra Moon Surf and Skate is a boardwalk store established in 1992, located in downtown Rehoboth Beach, Delaware.  They sell a wide range of merchandise produced by all the major surf and skate brands.  Sierra Moon also creates and sells its own brand of apparel which has become well known by East Coast surfers and skaters. I was asked to create designs for their in-house brand and explore new product creation with the store’s owner, Grant Willis.  This is what we came up with.